ADAVB 2018/2019 Annual Report

1 0 | A D A V B A N N U A L R E P O R T 2 0 1 8 / 1 9 Stand-out CPD events include: • Lectures and exhibition at 2018 Convention held at the Melbourne Convention Centre • ‘Art and science’ event at the National Art Gallery • ‘History of dentistry’ at the National Museum • ‘Al dente: teeth, tortellini and tall tales’ CPD, cooking and dinner event at the Melbourne Convention Centre • ‘CPD and wine tasting’ event at the Wine House • ‘Frontiers in dentistry’ at the RACV Goldfields in Ballarat and RACV Melbourne • The Early Clinical Essentials series, developed in conjunction with the Recent Graduates and Students Committee, continued to be popular with young dentists who are in the early years of their careers. Strategic priority area: Engagement Aim: To engage with our members through contemporary, relevant and responsive activities. In 2018/19, the Communications and Membership team developed new initiatives to address the strategic priority area of engagement. This team is responsible for communications across advocacy and policy, member services, membership marketing, management of renewals and other membership campaigns, and membership administration and reporting to Council. Work area highlights Membership At the end of June 2019, the ADAVB recorded an increase in membership, representing 78 per cent of registered dentists in Victoria – a total of 3252 financial members, up from 3155 financial members in June 2018. New marketing and communications efforts aimed at retaining members, and increased promotion of advocacy and member services proved to be effective in membership take-up. A reduction in new graduate membership fees resulted in a 25 per cent increase in first year graduates and a 17 per cent increase in second year members in 2018/19. The number of public dentists also increased due to the public dentistry EBA campaign and the number of ADC (non-financial members) increased markedly from 118 in June 2018 to 195 in June 2019. Membership value The ADAVB value proposition continued to be highlighted in membership marketing materials. Membership benefits information was updated, and new materials promoting ADAVB groups and ADA lifestyle benefits were introduced. The value of membership was promoted with targeted features to various segments of the membership through social media, email campaigns, website content and the Victorian Dentist . Branding and presence A new branding style guide was designed and implemented, bringing a contemporary, professional and consistent approach to ADAVB communications. The Victorian Dentist continued to be improved with design now carried out in-house, new and engaging content, expanded information for recent graduates, and a focus on member benefits and services for members. The Victorian Dentist magazine was rated the most popular form